Founded by Ken Block and Damon Way in 1993, DC Shoes has grown to be one of the leading action sports brands in the world. The company first gained underground popularity from the shoes it produced and has since become the most sought after brand in adventure sport footwear. The leader in performance skateboarding shoes, DC Shoes was among the first to capitalize on the skateboard, snowboard, and adventure sports niche market. It later added apparel and is now one of the leaders in the adventure sports apparel industry.